ICBC

ABOUT THE PROJECT
Introduced a responsive modular email library featuring components, modules, and standardized templates as part of a rebranding initiative for ICBC (Insurance Corporation of British Columbia).

ROLE
Visual design, brand design, email design, responsive design, interaction design, user experience design, quality assurance

RESULTS
The solution refined email communication, ensuring it aligns seamlessly with the brand's identity, while significantly reducing internal production times and costs, and enhancing customer engagement rates.